Born in Lucknow, Aastha Tandon started her journey as a journalist with the Garhwal Post and later became a PR professional. She successfully founded and operated a PR agency, ‘Conceptree.’

Despite facing many big challenges in her life in the form of physical and emotional setbacks, she had an enthusiasm for life and took the problems on her way. Aastha completed her graduation in Mass Communication from IMS Unison University, Dehradun.

After graduation, she worked for eight years as a journalist for the leading daily Garhwal Post English newspaper. As the daughter of an army man, she accompanied her father to various cities. Perhaps it was this beauty that allowed her to adjust to the changes and start anew.

In 2013, Astha Tandon decided to do PR work, and her first few jobs included working for former Chief Minister Harish Rawat. She quit her job in journalism and started her own PR company, ‘Conceptree.’

It became the only company that has a local client pool and is trusted by all. ‘Conceptree’ is located on Rajpur Road, near Silver City Cinema. Surprisingly, all the employees of the company are women.